Hi! I'm Tina.
Welcome to Birthmark Studio
Growing up, I was the quiet art kid with a birthmark in her eye. I always sat at the back of the class. My fate revealed itself to me at one PTA meeting. My teacher showed my parents several homework assignments covered page to page with doodle drawings. It was clear from that moment on that I had an innate sense for color, shapes and composition.Fast forward to a decade and a few awards later. After a 8 year career stint in NYC's competitive fashion landscape, I am translating my skills into the digital world, blending a refined sensibility to every digital interface I design.
Growing up, I was the quiet art kid with a birthmark in her eye. I always sat at the back of the class. My fate revealed itself to me at one PTA meeting. My teacher showed my parents several homework assignments covered page to page with doodle drawings. It was clear from that moment on that I had an innate sense for color, shapes and composition.
Fast forward to 10 year later, after going to art school on scholarship and a career in fashion, I decided to transfer my skills into the digital realm. People usually see HCI/UX design as a freshly developed field that only applies to technological products. In the real world, it’s always been improving and incorporating our daily lives long before the term was verified. In my case, it was through cutting teeth in NYC’s fashion industry that I learned I have been implementing those practices before I learned about the human centered design approach.
During my career stint in fashion, I had won multiple awards and designed for lines that span across from children, to men and women. I was living the fashion dream but something wasn’t right. There are many problems within the fashion industry, issues like perpetuating horrible body images, exploitation of foreign labor etc ...Only after thorough self-reflection had I found myself feeling uneasy with the creative process and the thinking behind the fashion industry.
The problem within the design process in the design industry lies during the inspiration and post-delivery process. Fashion designers seek inspiration that will fulfill THEIR OWN creative soul whereas UX designers seek inspiration that will satisfy their users’ needs.” The problem within post-delivery process is there is almost none. We live in a world where everything needs to be up to date. For example, new software replacements and seasonal apparel updates. Updating, iterating, upcycling, and recycling can be costly and environmentally destructive.
My transference from fashion into UX UI design combines the best of both worlds. With a strong design foundation for physical products, armed with best UX UI practices. I am excited to utilize my skills to make your products come to life.
• User Interface Design
• User Experience Design
• Visual Design
• Diet Coke National Young Designer Contest, Semifinalist, 2013
• Independent Designer Handbag Designer Contest, Finalist, 2018